Sim Wong Hoo

Sim Wong Hoo (1955- Chinese: 沈望傅) is the CEO and Chairman of Creative Technology a designer and manufacturer of products for personal computers and personal digital entertainment devices. Born in Singapore and graduated from Bukit Panjang Government High School, subsequently from Electrical & Electronic Engineering faculty of Ngee Ann Polytechnic in Singapore.

In 1 July 1981, Sim Wong Hoo, with his school friend Ng Kai Wa, began a business in Pearl Centre in Singapore. He got his start running Creative as a computer repair shop. While doing this he developed and sold an add-on memory board for the Apple II computer. Later, Creative began creating customized PCs adapted for the Chinese language that included enhanced audio capabilities so that the device could produce speech and melodies. The success of this audio interface led to the development of a stand-alone sound card named Sound Blaster that Creative marketed.

Sim Wong Hoo helped guide Creative to success with the landmark Sound Blaster line of audio card products. It was among the first dedicated audio processing card to be made widely available to the general consumer. Creative dominated the PC audio market and remains unchallenged by a major competitor until the late 1990s.

Sim is ranked no 26 on Forbes Richest in Singapore 2006, with an estimated net worth of $155 million.1

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